There’s a certain anticipation that defines ski season; the first storm, the first tracks, the first morning you wake up to a mountain transformed overnight. But what if winter didn’t have to rely on anticipation at all?
What if it could be guaranteed?
As resorts across the Mountain West begin releasing next season’s passes and projections, Stein Collection is taking a different approach—one rooted not in forecasting, but in certainty. Today, we’re introducing the Stein Collection Snow Subscription, a new model designed to deliver a consistent, high-quality winter experience for the 2026–2027 ski season.
At the center of the program is a bold commitment:
Stein Collection will guarantee between 350 and 600 inches of snowfall for the upcoming season.
To achieve this, we’ve partnered with a leading drone technology manufacturer to advance the next evolution of cloud seeding, bringing precision, automation, and responsiveness to a process traditionally left to chance.
Unlike conventional seeding methods, which rely on fixed-wing aircraft and manual timing, our system deploys an adaptive network of autonomous drones that can identify optimal atmospheric conditions in real time. Once engaged, these drones introduce microscopic particles, typically silver iodide or natural salts, into existing cloud systems, accelerating the formation of ice crystals and precipitation.
In certain conditions, the system is further enhanced through controlled electrostatic stimulation, effectively mimicking natural lightning patterns within storm systems to encourage rapid particle bonding and snow development.
The result: more consistent storm cycles, improved snow quality, and a level of reliability previously unavailable in alpine environments.
“This new form of weather modification really improves a cloud’s ability to produce precipitation,” says Guy Morris, Vice President of Sales & Marketing. “By introducing tiny particles into existing clouds, we’re able to stimulate the formation of ice crystals that fall as snow. We are so confident in this science, we will be guaranteeing all lodging reservations for the ’26–’27 ski season with 350 to 600 inches of snowfall next year.”
For guests, the experience remains unchanged—effortless mornings, perfectly timed powder days, and the kind of conditions that have long defined Deer Valley. The difference is what happens behind the scenes: a proactive approach to winter that ensures every stay aligns with expectations.
The Snow Subscription model also introduces tiered access for guests seeking to further refine their experience, including prioritized storm cycles during peak travel windows and enhanced overnight accumulation targets following major arrivals.
Because when it comes to winter, consistency isn’t just a luxury, it’s everything.
And while nature will always play its role, we believe the future of the alpine experience lies in partnership with it.
Terms & Conditions: Snowfall totals guaranteed. Storm timing may vary. Lightning-enhanced precipitation events are reserved for optimal atmospheric conditions. Some of this April Fool’s content may or may not be intended as a joke.